We created the campaign key visual for Airland’s new “Hong Kong Sleep Science” positioning. The concept highlights how the brand studies local body types, habits and lifestyle patterns to design a mattress truly made for Hong Kong people.
 

The visual is built around a dual-world transition: a data-driven research environment on the left, flowing into real-life comfort on the right. With Kay Tse as the ambassador, the KV connects science with everyday rest, showing how thoughtful design can turn research into better sleep.